Sara Matarrubia

With over 20 years of experience in hospitality, Sara is the Global Loyalty Director at Meliá Hotels International, leading the strategy for MeliáRewards and MeliáPro with over 15 million members. She has held key roles such as Regional Marketing Director and Director of Global Brand Marketing for Sol by Meliá and TRYP by Wyndham. Sara holds an Executive Master from IE Business School and a diploma in Tourism, bringing a deep expertise in brand strategy and loyalty program management.